Tuesday, July 05, 2005

Lazy Way to Success ebook Affiliate program is open to everyone

Hi All,

An example of how we apply the Lazy Success philosophy right now is in our newly opened affiliate program. We just opened an opportunity for any web site and mailing list owner to promote the Lazy Way to Success ebook and make a good 50% of the sales.

To learn more, check out http://www.lazywayebook.com/aff
You can sign up for clickbank for free, generate your hoplink and you're ready to promote the ebook to your customers in 5 minutes or so.

Please drop us a line if you have any questions or comments about the affiliate program. We'll be happy to help you out in your quest of generating your success in the lazy way.

May the force of laziness be with you!

Eero

Fred's story about this ebook

Hi all,

The author of the Lazy Way to Success ebook Fred Gratzon recently wrote in his blog the story about how this ebook came about. You can find the story behind the link above and at the end of this posting.

To add to the story from my experience, I have to admit that the lazy way is THE way. This ebook project has been an expression of passion and calling and that's why it so much fun to do. We just love getting these ideas to the general public.

And again, whenever we've felt strain we've returned to the core ideas. We just played around with the ebook and the web systems, and that's when we also achieved most results. We've noticed this several times, which makes this philosophy even more obviously true.. Try it, you'll be positively surpriced! ;)


Best Regards,

Eero

Ps. Oh right, the story starts here:

Applying the Lazy Way

Having written a book which extols the lazy way to success and having written this blog with the same overall theme, I have joyfully painted myself into a corner. In other words, I am now professionally obligated to be lazy.

Immediately after my book got published, I fell into a trap. In my enthusiasm to popularize it, I violated some of the precepts I had written about. I went on exhausting book tours, gave lectures, and chased after the media. While the book sold somewhat, it wasn't worth the trouble I was putting into it.

On the other hand, in areas where I did ABSOLUTELY NOTHING, I started to have great success. Foreign publishers approached me out of the blue. I've since sold language rights to five foreign publishers and more keep coming. I haven't done anything proactive to stimulate that demand. I have since come to realize that the book itself wants to live up to its name and achieve success by having me do nothing too. So, happy to oblige, I decided to sit back and let it all come to me.

And it continues to happen. Two young, bright-eyed, energetic Finnish brothers (Eero and Juho Tunkelo) read my book, raved about it in their letters to me, and asked if they could create and market an e-book version. They insisted that they would make it a huge success and I could just be lazy and not do anything at all.

Since I am eminently qualified to do nothing and since I am only too happy to do nothing, I agreed to their proposal.

Eero interviewed me over the phone a few times. He asked some compelling questions and recorded me shooting off my mouth. He now gives those recorded conversations as bonuses to customers who buy the e-book. Eero and Juho are also arranging other high-powered web sites to offer this e-book. And me, I am free to write silly blogs whenever the whim and/or muse strikes or I can meditate or play golf or stew over the Phillies. It is a match made in heaven.

So for those who like e-books, the web site is http://www.lazywayebook.com.