Having written a book which extols the lazy way to success and having written this blog with the same overall theme, I have joyfully painted myself into a corner. In other words, I am now professionally obligated to be lazy.
Immediately after my book got published, I fell into a trap. In my enthusiasm to popularize it, I violated some of the precepts I had written about. I went on exhausting book tours, gave lectures, and chased after the media. While the book sold somewhat, it wasn't worth the trouble I was putting into it.
On the other hand, in areas where I did ABSOLUTELY NOTHING, I started to have great success. Foreign publishers approached me out of the blue. I've since sold language rights to five foreign publishers and more keep coming. I haven't done anything proactive to stimulate that demand. I have since come to realize that the book itself wants to live up to its name and achieve success by having me do nothing too. So, happy to oblige, I decided to sit back and let it all come to me.
And it continues to happen. Two young, bright-eyed, energetic Finnish brothers (Eero and Juho Tunkelo) read my book, raved about it in their letters to me, and asked if they could create and market an e-book version. They insisted that they would make it a huge success and I could just be lazy and not do anything at all.
Since I am eminently qualified to do nothing and since I am only too happy to do nothing, I agreed to their proposal.
Eero interviewed me over the phone a few times. He asked some compelling questions and recorded me shooting off my mouth. He now gives those recorded conversations as bonuses to customers who buy the e-book. Eero and Juho are also arranging other high-powered web sites to offer this e-book. And me, I am free to write silly blogs whenever the whim and/or muse strikes or I can meditate or play golf or stew over the Phillies. It is a match made in heaven.
So for those who like e-books, the web site is http://www.lazywayebook.com.